The Indian cinema consists of films produced across India, including the cinematic culture of Maharashtra, Assam, Karnataka, Kerala, Andhra Pradesh, Odisha, Punjab, Tamil Nadu and West Bengal. Indian films came to be followed throughout South Asia and the Middle East.
As cinema as a medium gained popularity in the country as many as 1,000 films in various languages of India were produced annually. Expatriates in countries such as the United Kingdom and the United States continued to give rise to international audiences for Indian films of various languages especially Marathi,Telugu, Tamil, Oriya, Kannada, Malayalam, Bengali and Hindi.
In the 20th century, Indian cinema, along with the American and Chinese film industries, became a global enterprise. Enhanced technology paved the way for upgradation from established cinematic norms of delivering product, radically altering the manner in which content reached the target audience.
Indian cinema found markets in over 90 countries where films from India are screened. The country also participated in international film festivals, especially Satyajit Ray (Bengali), Adoor Gopalakrishnan (Malayalam), Mani Ratnam (Tamil), Girish Kasaravalli (Kannada). Indian filmmakers such as Shekhar Kapur, Mira Nair, Deepa Mehta etc. found success overseas. The Indian government extended film delegations to foreign countries such as the United States of America and Japan while the country’s Film Producers Guild sent similar missions through Europe.
India is the world’s largest producer of films. In 2009, India produced a total of 2961 films on celluloid, that include a staggering figure of 1288 feature films. The provision of 100% foreign direct investment has made the Indian film market attractive for foreign enterprises such as 20th Century Fox, Sony Pictures, and Warner Bros. Prominent Indian enterprises such as Zee, UTV, Adlabs and Sun Network’s Sun Pictures also participated in producing and distributing films. Tax incentives to multiplexes have aided the multiplex boom in India. By 2003 as many as 30 film production companies had been listed in the National Stock Exchange of India, making the commercial presence of the medium felt.